Google introduces some new features in its AD-WORD.

Google has introduces some new features in its AD-WORD campaign policies and new Ad-words reports in Google Analytic.

Google is going to launch the changes in short time in their upcoming public launch.

Now there are bad news and good news for all of us and as well as Google Ad-sense Users. 

The bad news is that Google is no longer able to show the entire ad creative in reports, and hence Google is going to remove the Ads report but keeping the access to the original Ad Versions report in Google Analytic.

And good News is that Google has launched some New form of reports

• Google Day Parts Report - Google has planned to give an hourly breakdown of visits from Ad-words and will try graphing visits with conversions for some great insights. 
• Google Placements Report - Google will give tips to better understand the traffic generated by your ads on the Google Content Network, and find the best sites to place your ads. 
• Google Destination URLs Report - Google will provide insights into your best landing pages by finding the landing pages that engage visitors and lead them to conversion

The Google team also said that mostly this change will be the last major change before launching it on full phase with giving the same security in the new Ad-words reports along with its all time best confidentiality.

Facebook shut its Lite site after just seven months

Hi Readers I was just going through the WWW and found one interesting caption on the BBC NEWS so I just added the same on my blog also ... just go through it it is really interesting.
 

Initially the service was 
rolled out in the US and India

Facebook has shut down its Lite site aimed at users with slow or poor internet connections.

The stripped down version of the original ran for around seven months.

Facebook posted a note on its own fan page thanking those who used Lite, adding that it had "learned a lot from the test of a slimmed-down site".

"I think a lot of the Facebook experience was left out of Lite, especially the monetisable parts," said Ray Valdes of Gartner Research.

"The other part of this decision is probably because they have improved the performance sufficiently with the main part of Facebook and made things run better that they didn't need this back-up approach to cover a situation of low performance," Mr Valdes told BBC News.

The technology blog ReadWriteWeb.com had described the Lite site as a "Twitter-like experience" of the popular microblogging service because it offered a smaller number of features than the fully-fledged site.

The options on Facebook Lite were limited to letting users write on their wall, post photos and videos, view events and browse other people's profiles. There were no applications or special boxes.

"In some ways the Lite version was like using ad block on their own site - it stripped the site down to the very basics," said Mike Melanson of ReadWriteWeb.

The change was announced on Facebook's own profile page and offered few details as to why the service has been closed down.

"It would seem not enough people were using it but then there was not a lot of awareness about the product. Tears will not be shed over the loss of Facebook Lite," Nick O'Neil of AllFacebook.com told BBC News.

A number of commentators on the social media blog Mashable.com said that they used it because it was not blocked at their office while some said they thought it "would have been a nice support for low bandwidth nations".

Source : - http://news.bbc.co.uk/2/hi/technology/8623710.stm