Wednesday, November 30, 2011

Google's Panda Update and Affect on SEO with guide to overcome panda affect

Google's Panda Update and Affect on SEO with guide to overcome panda affect

Google lastly updated the search engine algorithm with the "Panda Update". All Major changes have been implemented in the U.S. It will be soon applied to all the world; Concerned matter is how it will be giving its impact to the online industries.
What is Panda Update?

The Panda update is given by a team member with name "panda" in Google and it is related to quality content. Now the Panda has been introduced to get rid off the "low quality" contents say as "spamming" the content and trying to rank in search engines. As Gogole is applying every possible way to eliminate irrelevant or not useful result. 
The Panda update has affected many websites which are called as giants in the industry.

Affect on SEO? 
The main important reason behind the panda update is that Google has noticed many sites just publishing content to get huge traffic hence they are now making their algorithm bit strict and this panda has affected many sites which are publishing content just for huge amount of traffic.

We must keep in mind that Google is just trying its best to deliver users(us) which we desire and we have to always keep in mind and in reality, no matter the quality of both content and traffic are getting from it. We must bear in mind that people want real, useful, quality content - and Google is just doing everything possible to give us what we want.

You should be more aware of things that you post. Make sure it is unique, original and useful for people. Not only do the articles for sucking up the search engines as some people do. 
In the end, SEO is a zero sum game. If the contents of the farms are getting kicked in the SERPs, then content producers to reach a higher rank. I take this opportunity. 
If you believe you have been affected by this change must evaluate all the content on your site and do everything possible to improve the overall quality of the pages on your domain.Removal of low-quality pages re modifying content can help you out. 
  • If you have a large number of pages with duplicates content (from his own copy), weak or almost no content, to improve or eliminate (and apply 301 redirection) or prevent them Google with robots.txt.
  • Provide users related content when they enter a page. For example, images, videos, text and attractive pages with links to the best. 
  • If possible, make your content's language more accessible and more real.
  • Promote your content on social media including Twitter, Facebook, Google+.
  • Make people aware of your brand in the web world.
Hope this will help you out in the overcoming the panda affect.

Wednesday, October 19, 2011

Google Analytics Launches In-Depth Flow Visualizations

Google Analytics is about to get a whole lot more visual, thanks to the launch of a new feature, Flow Visualizations.
The new feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 Summit in San Francisco. It will launch later today for all Google Analytics users.

Flow Visualizations is a dynamic way to view and experience your Google Analytics data. It utilizes the lens of a Sankey diagram, a specific type of flow diagram. Flow Visualizations allow sites to drill into user behavior based on location, browser, user type and many other variables.

The key to Flow Visualizations, though, is its ability to analyze how visitors are using a website. These visualizations allow website administrators to figure out where people are visiting, how many people stay on their site, how many people visit a site’s shopping cart and more.

Wojcicki said the inspiration for the new product actually came from a Sankey diagram from the 19th century, describing the marching movements of Napoleon and his army over the course of time.

Check out a photo we snapped of the new feature below: