Google Launches "Penguin 2.0 Internally" - Update

Penguin 2.0 Internally

The hold of the webmasters has come to an end as Google Launches Penguin 2.0 - Update - called as "Penguin 2.0 Internally". After being said by MATT CUTTS (Authorized Engineer of Google) that the next generation of Penguin will be launched somewhere around March. He again announced that the Penguin 2.0 is coming out of the den late Wednesday afternoon... Declaring by his own blog Matt described that the new Penguin Update 2.0 is over and has been affected 2.0 % to 2.5 % of US queries both English & Non English queries.

As per Matt Cutts : -
"We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished  rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more web-spam will see more impact."

Penguin Update 2.0 Internally

"This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released."

He has provided detailed description of the update in Google Webmaster Help video about what the Internal Penguin 2.0 will affect and what webmasters need to take care for Google Search.

As per his announcement the New Penguin is going to affect the "BLACK HAT SEO SPAM" it also will be giving big impact on the spam then that of what the Original Penguin Update had. Everyone is looking after the update about what significant changes it has done to the SERPs world wide.